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Houzz Inc., the leading platform for home remodeling and design, today announced an alliance with Benjamin Moore to embed its unparalleled color portfolio in new visualization tools within Houzz Pro, the all-in-one business management and marketing solution for residential construction and design professionals. As part of this engagement, Benjamin Moore will provide paint colors for the Houzz Pro 3D Floor Planner and Mood Board tools.
“We developed the Houzz Pro 3D Floor Planner and Mood Board tools to help designers, builders, and remodelers communicate their vision and align with their clients on important project decisions early in the process,” said Alon Cohen, Houzz cofounder and president. “Color helps bring these visuals to life so homeowners can feel confident about moving forward with a project. We are excited to provide pros with a premium selection of paint colors through our collaboration with Benjamin Moore.”
“We are thrilled to team up with Houzz to support the innovative solutions they are developing for professionals in the home remodeling and design industry,” said Craig Bunting, Benjamin Moore Director of Customer Segment Marketing. “By selecting from our expansive color portfolio within Houzz Pro, we’re streamlining the color selection process for home professionals and their clients alike.”
The Houzz Pro 3D Floor Planner allows pros to create accurate 3D interior schematics which can be presented in walkthrough or dollhouse views to give clients a realistic preview of the finished project. Pros can enter specific wall dimensions and ceiling heights, and resize windows, doors and furniture to match product selections. Floor finishes can also be customized to include a variety of tile, wood flooring and carpet.
Houzz Pro Mood Boards are now available for designers and other pros to showcase a project’s look and feel through products, colors and inspiration photos. Products can be uploaded from a computer, pulled directly from the Houzz Shop, or added through the Houzz Pro Product Clipper, which captures and stores product images and information from any website where pros source products. Pros can edit product images within each mood board, including removing backgrounds, layering products on top of each other, and presenting the room with a 3D perspective to offer a comprehensive look at the space. Floor plans made with the Houzz Pro 3D Floor Planner can be added to any mood board and will automatically update in the mood board when they are edited in the Floor Planner tool.
To address pros’ need for accurate colors in their 3D models and mood boards, Houzz Pro enables pros to choose from thousands of Benjamin Moore colors to customize 3D model walls and place paint swatches in a mood board. Once a 3D floor plan or mood board is approved, the pro can easily click on the paint swatch to order the exact paint color from Benjamin Moore’s website.
“Designers take for granted that they can envision a project’s end result,” said Lina Norell, chief design officer of Lina Norell Designs, LLC. “The Houzz Pro Mood Boards and 3D Floor Plans help our clients to understand how all of the products and colors will come together, which helps to move them through the review and approval process.”
The 3D Floor Planner and Mood Board tools are completely integrated within Houzz Pro, making it the only platform that seamlessly addresses key business needs across the entire project lifecycle from marketing to management. Combining all of these tools in one place streamlines processes for designers, remodelers and other professionals, so they can grow and run a more efficient, profitable business from their office or on the go with the Houzz Pro app. Learn more about the Houzz Pro 3D Floor Planner here and Mood Boards here. Houzz Pro subscription packages, priced to fit any budget or team, also include premium profile features, website building services, and lead and business management tools. Free trials are available at houzz.com/pro.
Houzz has more than 2.5 million active home renovation and design professionals around the world in more than 65 categories, including architects, interior designers, contractors and landscape professionals, on the platform. Watch demo videos of the Houzz 3D Floor Planner tool here and Mood Boards here. Download images that depict the tools here.
About Houzz
Houzz is the leading platform for home renovation and design, providing people with everything they need to improve their homes from start to finish. On Houzz, people can find design inspiration, research and hire home professionals, and shop for products to complete their projects. For home professionals, Houzz Pro (houzz.com/pro) provides an all-in-one software solution that empowers industry pros to stand out, win clients and manage their projects efficiently and profitably. The Houzz community is made up of millions of homeowners, home design enthusiasts and home improvement professionals around the world. Houzz is available on the web and as a top-rated mobile app. Headquartered in Palo Alto, California, Houzz also has international offices in London, Berlin, Sydney, Moscow, Tel Aviv and Tokyo. Houzz is a registered trademark of Houzz Inc. worldwide. For more information, visit houzz.com.
About Benjamin Moore
Founded in 1883, Benjamin Moore is North America’s favorite paint, color and coatings brand. A leading manufacturer of premium quality residential and commercial coatings, Benjamin Moore maintains a relentless commitment to innovation and sustainable manufacturing practices. The portfolio spans the brand’s flagship paint lines including Aura®, Regal® Select, Ultra Spec®, ben®, ADVANCE®, ARBORCOAT® and more. Benjamin Moore is renowned for its expansive color collection of more than 3,500 colors, and its design tools for consumers and professionals alike, including the Benjamin Moore Color Portfolio app. Benjamin Moore paints are available exclusively from 7,500 locally owned and operated paint, decorating and hardware retailers throughout the United States and Canada as well as 75 countries globally.