Steiner's Jewelry Store
French Modernism – Steiners is a family-owned jewelry store located in downtown San Mateo since 1937. They moved from their red brick location to a former bank building and the newest generation of owners wanted to create an update that would speak to existing clients as well as attract new. San Francisco influences and French Modern Classicism were the inspirations that give Steiners a Coco Channel atelier feel—something timeless and sophisticated. The space is so inviting—more like a grand living room than retail store. Amoroso Design was integral to the entire transformation from the architecture, materials selections, paint, cabinet and display designs to the packaging and branding.