Staging At Curb Appeal ~ By Design

Why Home Staging is NOT Interior Design/Decorating, and Why Staging Sells Homes... Your home is a product that will need to stand out from its competition. Home Staging is a marketing strategy, not unlike those strategies used by large corporations to assure that their product outshines all of the others on the shelf. Now, more than ever, with upwards of 98% of home buyers shopping on the internet before contacting a Realtor, it is essential for your home to stand out in those listing photos The goal of an Interior Designer/Decorator is to imprint your own personal sense of style and taste into the decor of your home. Whereas, the goal of a Certified Staging Professional (C.S.P.) is to remove your personal imprint. In so doing, your home will be staged to attract a broader cross-section of your target market. And, after all, isn't that the goal you have in mind?